Shifty

Shifty

Shifty was made in 2008 under the Microwave Scheme.

It was made in 18 days and it cost less than £100,000 to make. This influenced other small film companies and film industries to do the same.

Evan Creevy wrote and directed the film.

It was released on the 24th April 2009.

It made £143,000 in box office.

It was distributed by Metrodome who marketed the film by spending £50,000 trying  to market it in ways such as; posters and billboards etc.

Metrodome produced 2 different types  of trailers. One for older people and One for younger people. This was so the could get younger people in the Cinemas to watch their film and to get them interested in the film.

Cross media convergence was used to promote Shifty.

They also used Fly-posters, adverts on Pirate Radio, the Internet and emails to promote the film. They also used websites and social networking sites.